Reklama, šta je to?

Državni kanal Severne Koreje prvi put od početka rada emitovao je reklamni spot. Među propagandnim sloganima i revolucionarnim pesmama, gledaoci su mogli da vide reklamu za pivo.

Program severnokorejske televizije koji do sada nije prikazao ni jednu jedinu reklamu, emitovao je trominutnu reklamu i to za pivo.

Na jedinom državnom kanalu u Severnoj Koreji program se sastoji od vesti, reportaža iz fabrika, crtanih filmova za decu domaće proizvodnje i dokumentarnih filmova o lideru Kim Džong Ilu i njegovom ocu Kim Il Sungu.

Među propagandnim sloganima i revolucionarnim pesmama, gledaoci su imali priliku da vide i reklamu za pivo.

U reklami hvale kvalitet piva i njegove hranljive vrednosti. Kažu da je pravljeno od pirinča, obogaćeno vitaminom B2, da smanjuje stres i produžava životni vek.

Ne zna se koliko pivo košta, niti koliko građana može sebi da ga priušti.

Reklama se završava natpisom da veličina jednog naroda zavisi od veličine njegovog lidera, a budućnost nacije zavisi od njegove mudrosti.

Izvor: RTS

Ima i video ovdje: Reklama, šta je to?

Associated Press (YouTube):

In apparent first, North Korea airs beer commercial on state TV

KWANG-TAE KIM, Associated Press Writer
3:56 AM PDT, July 3, 2009

SEOUL, South Korea (AP) — In an apparent first, North Korea — a country that struggles to feed its 24 million people — has aired a beer commercial on state television.

The advertisement, which lasted nearly three minutes after a news program on Thursday, showed a grinning Korean man with sweat on his face holding a glass of beer, with a caption that read, "Taedong River Beer is the pride of Pyongyang."

The commercial said the beer relieves stress and improves health and longevity. It also showed images of a pub it said was in the capital of Pyongyang, filled with people drinking.

Normally, there are no advertisements on television in North Korea, an isolated, communist country that tightly controls its economy and is wary of capitalistic influences.

Programming consists of news, factory descriptions, some children's animation shows, and documentaries on leader Kim Jong Il and his father Kim Il Sung, interspersed with propaganda slogans and music, according to a South Korean Unification Ministry official.

The official, who has been monitoring the North's television for more than two decades, told The Associated Press that it was the first time he had seen any sort of advertisement for food, much less beer — although he has seen programs on North Korean cuisine. He asked not to be identified as he was not authorized to speak to media.

The commercial assured viewers of the beer's quality and nutritional value, saying it was made of rice and contained protein and vitamin B2.

It was unclear how much the beer cost and how many North Koreans could afford it. The country is among the poorest in the world, with an average per capita income of $1,065 in 2008, according to the South's central bank.

The North faces chronic food shortages and has relied on food aid to feed its population since a famine that is believed to have killed as many as 2 million in the mid and late-1990s.

Kim Jong Il, the North Korean leader, apparently enjoys beer.

Kenji Fujimoto, a Japanese sushi chef for Kim, said in a 2003 memoir that he traveled the world for the leader, buying Czech beer as well as Chinese melons, Danish pork and Thai papayas.

Kim's wine cellar was stocked with 10,000 bottles, the chef said, and banquets often started at midnight and lasted into the morning.

Izvor: LA Times

Blago se meni sto zivim u Srbiji

to vam se zove demokratija...ako se potrudis mozes i da se reklamiras