Old-Time Top Model's :: Mobilna telefonija ~ Operateri ~ Servisiranje ~ Smartphone

THE FORMATION OF SONY ERICSSON

Sony Ericsson, the mobile telephone company formed by Ericsson and Sony in 2001, was born of two, coincidental, serious crises.

The first concerned Ericsson’s mobile telephone operations. With its roots as far back as the 1930s, the company became a major player as late as the mid-1990s when mobile telephone use took off. In just a few years, Ericsson managed to become the world leader with a 17 % share of sales, an unexpected success for the huge system specialist whose foremost skills to that point had been selling to telephone administrations and other operators. As late as 1993 the company had only sold 800,000 phones. By 1999, that number had reached 32 million! At top market, telephones were airmailed to customers in Europe.

However, the first external signs that the success would be short-lived appeared in the summer semi-annual report 1998 when Sven-Christer Nilsson, who had just been appointed CEO, was forced to report on slower invoicing and price press. The demand on the rapidly growing market was shifting to cheaper, less advanced models. The competition in the form of the Finnish company Nokia grew apace based on its stronger eye for design, market segmentation and efficient production. To top it off, Ericsson had begun to experience technical problems with its telephones.

izvor:

http://www.ericssonhistory.net/templates/Ericsson/Article.aspx?id=3146&epslanguage=EN