The second Belgrade Design Week will be held May 7-12, 2007. Belgrade Design Week 2007 will again feature some of the greatest names in the world's creative industry, architects, designers, branding and advertising experts. The list of guests and the entire programme have been presented to the domestic and foreign public on March 08, 2007.

The conference programme will be performed in the Sava Center, and the accompanying programme of Belgrade Design Week, known as "Belgrade²" will take place at more than 50 locations in the city.

Programme content:

innovation² - May 10, 2007: dedicated to branding. Successful companies (Swarowski, Alessi, Gaia&Gino), as well as popular destinations (Istria/Croatia, Rioja/Spain), stand out from their competitors by being familiar with the most complex secrets of branding and are willing to share their knowledge with you. Introduction: the leading global magazine for market communications – Creative Review, UK, and cutting egde luxury branding consultants - The Partners from London.

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

revolution² - May 11, 2007: dedicated to architecture and design. Powerful women who have shaken traditionally male disciplines such as design and architecture, from Zaha Hadid and Winka Dubbeldam to Matali Crasset, Hella Jongerius and Patricia Urquiola, will reveal what is so revolutionary about the "female creative principle". Accompanied with the legendary Italian magazine- Domus, and the rising stars of New Europe - the formidable duo Bevk-Perovic from Ljubljana.

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

evolution² - May 12, 2007: in short, the greatest hits of this creative conference, intended for the curious minds not content with staying within only one profession. It is difficult to single out the biggest star among the following: the Dutch cult magazine Frame, the Saloni Satellite design guru Marva Griffin, the architect Rem Koolhas - equally good at shopping and politics, one of the youngest and most successful global designers - Ora Ito, branding agency BSUR Consulting and post-production house The Mill, that have changed the rules of the game.

[programme overview]

[source]