According to the Global Web Index, active usage of Facebook dropped -9% in North America, -7% in South America, Europe and the Middle East and Africa,  and -12% in Asia. This means that instead of liking and commenting or posting photos and status, people were more likely to passively scroll through Facebook, if at all.

...But Facebook has become more of a passive hub for underlying social connections than a place to actively share our thoughts. And with so many checking Facebook on their smartphones, they’ll often only check in for short periods anyway, leaving little time to do more than browse and maybe “like” a photo or two.

...“It’s not that Facebook is being abandoned,” GWI’s head of trends Jason Mander wrote in the latest report. “Rather, it’s that people are using Facebook less intensively or actively than before.” The causes of this are varied and have been well documented already: the rise of Instagram means people fewer people upload photos to Facebook. The rise of messaging apps like WhatsApp and Kik means people are taking their conversations onto other platforms.

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